Youβve spent decades showing up for everyone else.
Now itβs your turn.
Von Savvy Ascend is a lifestyle experience for women 45β65 who are done playing small β and ready to glow, grow, and travel the world with women who truly get it.
YES, I'M READY TO ASCEND
You Know That Feeling...
The kids are grown. The career is built. The house is beautiful. And yet somewhere inside, you're quietly wondering β is this it? Or is there more?
If you're navigating a divorce, an empty nest, a career pivot, or just the undeniable pull toward something bigger β you are exactly who Von Savvy Ascend was created for.
You're not fading. You're not invisible. You are stepping into the most powerful, self-defined chapter of your life. And you deserve to celebrate every moment of it.
What Von Savvy Ascend Is Built On
STYLE AS SELF-EXPRESSION
Fashion isn't about age β it's about YOU. We help you rediscover how to dress for the woman you are right now, not who you were 15 years ago or who society says you should be.
TRAVEL AS TRANSFORMATION
There is something powerful that happens when a woman stands in a new city, breathes new air, and explores entirely on her own terms. Our curated retreat experiences are designed to unlock that version of you.
COMMUNITY AS MEDICINE
The right women in the room can change your life. Von Savvy Ascend brings together women who inspire, challenge, and champion each other β because we rise and heal in community.
Why Von? Why Savvy? Why Ascend?
Von is the middle name of each of Deena's three sons β Trenton, Dustin, and Colton. It is woven into the heart of this brand because everything Deena has built, survived, and created has been for them β and now, for you.
Savvy means current, in fashion, and in the know. It's the energy Deena brings to every woman she works with.
Ascend is the movement. Not aging. Not fading. Rising higher. Living on purpose. Ascending with confidence.
Your Guide Through the Ascent
Deena Von Yokes is a San Diego-based beauty and fashion expert with over 40 years in the industry, founder of Studio Savvy salon in Rancho Santa Fe, breast cancer survivor, single mother of three, and a woman who has rebuilt her life β beautifully β more than once.
She didn't come from easy. She built her own beautiful. And now she's here to help you build yours.
Your Season Is Now
This is not a dress rehearsal. This is the chapter where you finally put yourself first β and discover that the best version of you has been waiting all along.
